What it is
Strong ties are the handful of people you'd call at 2am: family, close friends, the ones who know your history. Weak ties are the wider ring of people you sort of know. A coworker from an old job, the guy at the dog park, the friend of a friend you keep running into. Sociologist Mark Granovetter studied this in 1973 and found something backwards-sounding: new jobs, new ideas, and new people reach you mostly through the loose connections. Your close friends know the same people you do and read the same things you do. Your acquaintances don't, and that's exactly what makes them valuable.
Why it matters
We treat weak ties as the relationships that don't count, so they're the first thing to go when life gets busy, and the first thing technology optimizes away. Work from home, order delivery, wear headphones on every errand. Each choice is reasonable on its own. Together they quietly delete the entire layer of relationships where belonging actually comes from. Strong ties keep you sane. Weak ties keep you connected to everything outside your bubble. You need both, and only one of them maintains itself.
What to practice
- Say hi to people you recognize but don't technically know yet
- When you run into someone you half know, stop for two minutes instead of nodding and moving on
- Keep light contact with old coworkers, classmates, and former neighbors
- Introduce people to each other; connectors end up with the strongest networks
- Show up to things where you'll only know a few people slightly, not just dinners with close friends
Go deeper
- The Strength of Weak Ties, Granovetter's original idea
- Blog: Passing Friends
- Book: Platonic, on how adult friendships actually form